In-House Expertise. Now Working For You.
I spent years as an in-house performance marketer — owning every campaign, every tracking setup, every result. Now I bring that same depth of ownership to your business, independently.
Mohamed Ibrahim Khan — independent growth partner. Meta Ads, Google Ads, AI-enhanced optimization, analytics, and conversion infrastructure built and operated personally.
AED 462K+
Ad Spend Managed
16K+
Leads Generated
141K+
Meta Conversations
5X
Average ROAS
The background
Built as an in-house marketer. Now working independently.
As an in-house performance marketer I didn't just run ads — I owned the full picture. The tracking, the CRM, the attribution, the reporting, and the revenue targets. AED 462K+ in managed spend, 16K+ leads, 141K+ Meta conversations.
Going independent means you get that same obsessive ownership applied directly to your business — without the internal politics, the budget approvals, or the one-company scope.
The problem
Most businesses spend on ads without knowing what happens next.
Broken tracking, no attribution, CRM that never follows up, campaigns optimised for clicks instead of customers. The result: wasted budget and invisible revenue.
Services
Infrastructure, not just campaigns.
Everything is built to connect. Ads feed the CRM. Tracking feeds the decisions. Attribution feeds the strategy.
Meta Ads
Full-funnel acquisition campaigns built around lead quality, CPL visibility, and CAPI-powered conversion tracking. Developed running AED 462K+ in real spend across UAE markets.
Google Ads
Search and Performance Max campaigns structured for conversion intent — not impressions. Every setup shaped by in-house experience across education and entertainment verticals.
AI Campaign Optimization
AI-assisted bid strategies, automated rules, and audience intelligence layered into every campaign — built from hands-on testing, not theory.
Conversion Tracking
GA4, GTM, server-side tracking, Meta CAPI, and offline conversions — the same infrastructure I built and owned in-house, now set up for your business.
CRM Automation
Lead routing, WhatsApp automation, follow-up sequences, and CRM pipelines built to prevent lead leakage — a gap I saw and solved repeatedly while working in-house.
Local SEO & GBP
Google Business Profile optimization, local citations, and service-page SEO to drive inbound leads — the organic layer that makes paid campaigns more efficient.
WhatsApp Funnels
Automated WhatsApp sequences triggered by lead form submissions for instant follow-up at scale — used across 141K+ Meta conversations.
Analytics Infrastructure
Looker Studio dashboards, attribution models, and reporting systems that show what actually drives revenue — built the same way I reported in-house: focused on outcomes, not activity.
Technical infrastructure
AI-enhanced systems most agencies can't build.
Server-side tracking, offline conversions, automated lead routing — the technical layer that makes every campaign sharper.
Server-Side Tracking
GTM server container + Meta CAPI for accurate attribution without browser limitations.
Offline Conversion Import
CRM-to-Google Ads pipelines that feed qualified lead data back into campaign optimization.
AI-Assisted Bidding
Smart bidding strategies trained on real conversion signals — not just clicks.
Automated Lead Routing
Zapier workflows that instantly route, tag, and follow up on every inbound lead.
Attribution Modeling
Multi-touch attribution in GA4 and Looker Studio to understand actual revenue drivers.
WhatsApp API Automation
WABA-powered sequences that respond to leads within seconds, not hours.
Technical expertise
Every system, built to connect.
Paid acquisition, tracking, CRM, SEO, and AI search — infrastructure that works together, not in silos.
Meta Ads & Paid Acquisition
Full-funnel Meta acquisition systems focused on qualified lead generation, audience segmentation, retargeting, creative testing, and scalable customer acquisition.
Acquisition Systems
- ▸Lead generation campaigns
- ▸Retargeting systems
- ▸Audience segmentation
- ▸Creative testing workflows
Technical Execution
- ▸Conversion API setup
- ▸Pixel event tracking
- ▸WhatsApp funnel integration
- ▸Landing page optimization
Business Outcomes
- ▸Lower CPL
- ▸Higher lead quality
- ▸Improved ROAS visibility
- ▸Scalable acquisition systems
Why not an agency
The honest difference.
Typical Agency
mikdigital
Generic campaigns across every industry
Deep specialisation in education and entertainment — built from years of in-house ownership
Someone managing your account remotely
Direct operator involvement from day one, no handoffs, no layers
Vanity metrics in monthly PDF reports
CPL, lead quality, attribution, and revenue — the numbers that matter
Account manager as your only contact
You talk directly to the person building and running your campaigns
High overhead passed on as bloated retainers
Lean, independent, accountable to outcomes — not headcount
Work
Real campaigns. Real numbers.
Preschool Education
Circle Time UAE
Key Result
13x–20x ROAS
40–60
Admissions
AED 50–75
CPA
AED 40K–60K
Revenue
Bollywood Dance
Jazz Rockers Australia
Key Result
1,962 Leads
AED 23–34
CPL
100–200
Admissions
AUD 12K–48K
Revenue
Built and operated by
Mohamed Ibrahim Khan.
Dubai, UAE · Available globally
I spent years as an in-house performance marketer — fully embedded inside a company, responsible for every result. Not managing a client account from a distance, but owning the campaigns, the tracking infrastructure, the CRM workflows, and the revenue numbers end to end.
Now I work independently — which means you get that same level of ownership and accountability applied to your business, directly. No layers, no handoffs, no one between you and the person actually running your growth.
AED 462K+
Ad Spend Managed
16K+
Leads Generated
141K+
Meta Conversations
5X
Average ROAS
Follow the work
Strategy. Insights. Behind the scenes.
Follow along for real performance marketing content — no fluff, just what's working.
Ready to scale smarter?
Let's build your acquisition system.
Meta Ads, Google Ads, server-side tracking, CRM automation, and full-funnel attribution — built and operated directly, no agency layers.
Work with mikdigital
Ready to fix your acquisition?
Work directly with Mohamed Ibrahim Khan on performance marketing, AI-enhanced growth systems, and conversion infrastructure. No account managers. No black-box reporting.
Response time
Within 24 hours
Usually much faster. Strategy calls available same week.
Start a project
Get in touch
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